About Us

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Trade Mark Attorneys Who Speaks the Language of Business

"Most trade mark attorneys focus on the filing. Our focus is on the asset."

As a Principal of Crawford Potter Gray + Scrivener, Larry Gray brings more than 35 years of international commercial experience to the practice of trade mark law. This background creates a distinct advantage for our clients: we don’t view a trade mark as just a legal registration, but as a critical driver of business value.

Having navigated the complexities of international trade and brand expansion firsthand, Larry developed the InproPort™ framework to address the gap between legal theory and commercial reality. 

At Crawford Potter Gray + Scrivener, our approach replaces reactive, one-off filings with proactive stewardship—ensuring your intellectual property is governed, protected, and aligned with your growth objectives.

When you work with Crawford Potter Gray + Scrivener, you aren't just hiring a legal technician; you are gaining a strategic partner who understands the risks, the stakes, and the long-term vision of a business owner.

Strategic Oversight, Precision Execution 

While Larry Gray provides the senior strategic direction for every client, he is supported by a dedicated team of legal professionals who specialise in the precision-heavy aspects of trade mark administration. Our team manages the critical "engine room" of your portfolio:

• Comprehensive Clearance Searches: Navigating global databases to identify potential conflicts before they become liabilities.
• Seamless Filings & Renewals: Ensuring administrative accuracy across IP Australia and international jurisdictions.
• Rigorous Portfolio Maintenance: Handling the technical filings and deadlines that keep your brand rights enforceable.

By combining decades of commercial experience with a focused administrative team, we provide a "high-touch" service that ensures your brand is protected from both a strategic and a technical perspective.
 

The practice provides focused, advisory-led trade mark services, including:

• Trade mark clearance, registration, and prosecution (Australia and international coordination) 
• Trade mark portfolio management and ongoing advisory 
• International brand protection strategy and structuring 
• Monitoring, opposition, and enforcement support 

All portfolio activity may be managed through InproPort™ — Intellectual Property Portfolio Services, the practice’s structured framework for overseeing trade mark rights across jurisdictions.

InproPort™ is not a passive monitoring service. It is a coordinated system for maintaining, assessing, and advancing trade mark portfolios over time.

The practice operates on a direct, attorney-led model. All matters are handled with an emphasis on clarity, commercial relevance, and long-term positioning rather than volume-based filing.

Clients work directly with a trade mark attorney, ensuring consistency in advice, execution, and strategic direction.

Businesses operating across multiple markets require more than individual filings. They require coordinated protection that is actively managed.

The practice provides:

• Structured oversight of trade mark portfolios across jurisdictions 
• Monitoring of trade mark registers for conflicting applications 
• Strategic advice on use, enforcement, and risk management 
• Global renewal and portfolio coordination through a trusted network of foreign associates 

Whether establishing a new portfolio, rationalising existing rights, or responding to infringement issues, the focus remains the same — to ensure that trade mark rights are properly secured, maintained, and positioned as commercial assets.

The practice acts for international clients requiring Australian trade mark support, as well as Australian clients expanding into overseas markets.

Where appropriate, matters are coordinated with established associates in relevant jurisdictions to ensure consistent and effective protection.

For businesses managing one or more trade marks — particularly across jurisdictions — the starting point is a structured review of the current portfolio position.

                                          Request a Portfolio Review
 

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